As I dig into Start With Why by Simon Sinek, I am starting to realize the power of his words in regards to the psychology of leadership and its impact to the bottom line.
I noted my thoughts on some Sinek’s various videos on the internet. My findings, which includes the 3rd most watched TED talk of all time, is below. You will see an emerging pattern, that leadership and overall business success, comes from a person’s or a company’s WHY. Not their how or their what, it is their why that makes them successful.
Leadership is a responsibility that not everyone wants. Rank is different from leadership because leadership creates a productive environment that enables everyone to do their best. An effective leader is driven by a very strong WHY.
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We are highly trained social animals. Understand this about people and you will understand how to influence those people; regardless if they are customers or employees. As highly attuned animals, leadership application is always the same in that we respond to the environment that we are in. Service is the most powerful thing in the world; it is all about helping others.
Start with why. Apple is the most innovative company, year after year. Why do they seem to have something different? Same with Martin Luther King, Jr. Same with the Wright Brothers. There is something else at play and that thing is not transparent. Sinek made a discovery that changed his view of the world and that discovery is a reoccurring pattern among many great visionaries and organizations. Sinek codified it; The Golden Circle of why, how and what. Why lies at the center of the circle and the best in the world communicate from the inside out. They start with why.
Leaders eat last. Sinek routinely works with the Military and in turn, the Military has adopted his work as developmental tool for leaders at all levels. Businesses have it backwards; no one is willing to give up anything. In the Military, everyone is willing to sacrifice themselves so that others may live. Leaders like the ones in the Military are not born, they are made. As social animals, the environment in which we live and work in matters. It affects us at a deep and personal level. Leaders are responsible for creating the environment that we work and thrive in.
In Pursuit of Excellence