October 15, 2016
In the Military, Simon Sinek and his thoughts on leadership are starting to catch fire. Generals at all levels preach to their subordinates to consume what Sinek is putting out. His message is so widespread that the Commanding General of cadet command, the highest ranking officer responsible for the organization that produces the most officers in the Army every year, hands out his books for free.
Whats more revealing is that Sinek routinely talks about his experiences with the Marines, yet he thanks the Air Force on page one of his latest book, Leaders Eat Last.
It is apparent that his message is spreading through all branches of the Military and that what he has to say about leadership matters. It is not just the Military that is taking note, organizations everywhere are starting to paying attention to why it should also, Start With Why.